Brand kits · brandnewengines.com.au

Seven logo directions.
One gets the keys.

Every direction is a complete mini brand system — vector logo variants, its own palette, type pairing, tagline and art direction. Open any card for the full brand page.

00Chosen · in use
BRAND NEW ENGINES

Certification Seal

The original direction — a round factory quality stamp with a piston at its centre. Applied to the standard site.

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01Monogram

Piston Monogram

The letter B rebuilt as machinery — cylinder bores as counters, brass piston pin. A monogram you could mill from billet.

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02Technical

Blueprint Block

A four-cylinder block drawn to drafting convention — centrelines, head studs, one red datum line. Speaks straight to the trade.

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03Mascot

Kangaroo Piston

A leaping kangaroo whose hip joint is a piston pin. Proudly Australian without a flag — the most characterful mark.

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04Literal
000000

Zero Odometer

An odometer reading 000000, first barrel in oxblood. The entire sales argument in one image nobody else can use.

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05Badge

Hex Bolt

A piston in negative space inside a bolt head — the strongest app-icon geometry, readable at 16 pixels.

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06Editorial

Ignition Wordmark

Wordmark-first, punctuated by a single ignition spark — the first firing of a new engine. Quietest and most editorial.

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