Brand Asset Library · Identity 2026

Brand New
Engines

Never second-hand. brandnewengines.com.au

The Seal

Primary — Engine Navy

logo/bne-seal-navy.svg

Stamp — Workshop Orange

logo/bne-seal-orange.svg

Reversed — on Navy

logo/bne-seal-reversed.svg

Colour

Ivory

#F5F1E8

Canvas, paper, backgrounds

Engine Navy

#1B2A41

Logo, headlines, primary ink

Workshop Orange

#C75B12

Stamps, warranty, accents only

Ink

#2B2B28

Labels, body text, detail

Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Headlines — Sturdy Serif

Zero kilometres. Zero guesswork.

Labels & UI — Clean Grotesque

FITS TOYOTA · HOLDEN · FORD · MAZDA — DISPATCHED FROM BRISBANE, AUSTRALIA-WIDE DELIVERY.

Voice

Never second-hand.

Zero kilometres.

Warm, trustworthy, technical. We talk like an honest workshop, not a tech company: plain statements, engine facts, warranty promises. Never playful, never salesy.

12 Month Warranty · Every Engine · Australia-Wide

Identity Board

Panel Library

01 · Logo Coverpanel-01-logo-cover.png

02 · Logo Constructionpanel-02-logo-construction.png

03 · Digital Applicationpanel-03-digital-application.png

04 · Brand Essencepanel-04-brand-essence.png

05 · Colour Systempanel-05-color-system.png

06 · Typographypanel-06-typography.png

07 · Physical Applicationpanel-07-physical-application.png

08 · Image Directionpanel-08-image-direction.png

09 · System Detailpanel-09-system-detail.png