Direction 03 · Brand New Engines ← All logo directions
BRAND NEWENGINESZERO KILOMETRES
The zero lives in the letter.
Idea

Why this mark

A single initial doing all the work: the B's lower counter carries a numeral 0 — zero kilometres stamped into the brand's own letter. One letter, one number, the entire promise. The most reduced mark of the five.

Logo

Variants

Mark
logo-mark.svg
BRAND NEWENGINESZERO KILOMETRES
Primary lockup
logo-primary.svg
BRAND NEWENGINESZERO KILOMETRES
Reversed
logo-reversed.svg
Colour

Palette

Ivory#F5F1E8
Charcoal#26241F
Oxblood#7A2320
Card#FDFBF5
Type

Typography

Headlines
Zero kilometres. Zero guesswork.
Helvetica — confident caps
Labels & detail
FITS HILUX · HIACE · ILOAD · IMAX — FITTED IN SYDNEY, 12-MONTH WARRANTY.
Menlo — engineering figures
Voice

Tagline

B stands for zero.
Image

Atmosphere

Zero B brand atmosphere photograph
System

In application

Brand New Engines Get a quote
Not reconditioned. Brand new.
Factory-new engines for Australia's hardest-working utes and vans — fitted, warranted, zero kilometres.
TAX INVOICE
BNE-2026-0341 · HiLux 1GD-FTV
12 Month Warranty · Zero KMs
Engine supplied brand new — never reconditioned.