Direction 04 · Brand New Engines ← All logo directions
Brand NewEnginesNEVER SECOND-HAND
One line. No joins.
Idea

Why this mark

All three letters drawn in a single unbroken stroke, starting from one brass datum point. No joins, no welds, no second-hand parts — a continuous line the way a new engine is a continuous story that starts with you. Warm, human, and unmistakable at any size.

Logo

Variants

Mark
logo-mark.svg
Brand NewEnginesNEVER SECOND-HAND
Primary lockup
logo-primary.svg
Brand NewEnginesNEVER SECOND-HAND
Reversed
logo-reversed.svg
Colour

Palette

Bone#F2EDE2
Espresso#37291E
Brass#A98230
Paper#FBF8F1
Type

Typography

Headlines
Zero kilometres. Zero guesswork.
Georgia — warm serif
Labels & detail
FITS HILUX · HIACE · ILOAD · IMAX — FITTED IN SYDNEY, 12-MONTH WARRANTY.
Helvetica — quiet labels
Voice

Tagline

Zero history.
Image

Atmosphere

One Line brand atmosphere photograph
System

In application

Brand New Engines Get a quote
Not reconditioned. Brand new.
Factory-new engines for Australia's hardest-working utes and vans — fitted, warranted, zero kilometres.
TAX INVOICE
BNE-2026-0341 · HiLux 1GD-FTV
12 Month Warranty · Zero KMs
Engine supplied brand new — never reconditioned.