Direction 01 · Brand New Engines ← All logo directions
Brand NewEnginesNEVER SECOND-HAND
Three letters. One machined part.
Idea

Why this mark

The lowercase b, n and e are all cut from a single identical circle module — the same part, re-used three times, exactly like the precision-machined components inside an engine. The copper datum dot marks the first bore. Quietly technical, deeply systematic.

Logo

Variants

Mark
logo-mark.svg
Brand NewEnginesNEVER SECOND-HAND
Primary lockup
logo-primary.svg
Brand NewEnginesNEVER SECOND-HAND
Reversed
logo-reversed.svg
Colour

Palette

Ivory#F3EFE6
Ink#23211C
Copper#B4642D
Paper#FBF9F3
Type

Typography

Headlines
Zero kilometres. Zero guesswork.
Georgia — warm serif
Labels & detail
FITS HILUX · HIACE · ILOAD · IMAX — FITTED IN SYDNEY, 12-MONTH WARRANTY.
Helvetica — quiet labels
Voice

Tagline

Built to one spec.
Image

Atmosphere

Modular bne brand atmosphere photograph
System

In application

Brand New Engines Get a quote
Not reconditioned. Brand new.
Factory-new engines for Australia's hardest-working utes and vans — fitted, warranted, zero kilometres.
TAX INVOICE
BNE-2026-0341 · HiLux 1GD-FTV
12 Month Warranty · Zero KMs
Engine supplied brand new — never reconditioned.