Direction 02 · Brand New Engines ← All logo directions
BRAND NEWENGINESZERO KILOMETRES
New means up.
Idea

Why this mark

A bold BNE monogram where the N's rising stem becomes an upward arrow — the upgrade from a tired engine to a brand-new one, drawn into the brand's own initials. One colour move, instantly readable, impossible to mistake for a reconditioner.

Logo

Variants

Mark
logo-mark.svg
BRAND NEWENGINESZERO KILOMETRES
Primary lockup
logo-primary.svg
BRAND NEWENGINESZERO KILOMETRES
Reversed
logo-reversed.svg
Colour

Palette

Paper#F6F2E9
Navy#1E2C42
Orange#C75B12
Card#FCFAF4
Type

Typography

Headlines
Zero kilometres. Zero guesswork.
Helvetica — confident caps
Labels & detail
FITS HILUX · HIACE · ILOAD · IMAX — FITTED IN SYDNEY, 12-MONTH WARRANTY.
Helvetica — small labels
Voice

Tagline

Only one way from zero.
Image

Atmosphere

Arrow N brand atmosphere photograph
System

In application

Brand New Engines Get a quote
Not reconditioned. Brand new.
Factory-new engines for Australia's hardest-working utes and vans — fitted, warranted, zero kilometres.
TAX INVOICE
BNE-2026-0341 · HiLux 1GD-FTV
12 Month Warranty · Zero KMs
Engine supplied brand new — never reconditioned.